Strategic Account Management

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Implement and refine the proper process, methodology, best practices, infrastructure, skills, and tools to grow customer relationships, revenues, and profitability.

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Voice of the Customer (VoC)

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Design, implement, and sustain a Voice of the Customer Program, ensuring that customer feedback is measured, benchmarked, and acted upon both internally and externally.

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Economic Value Propositioning

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Institute a defined process and methodology for developing and presenting your organization’s value proposition in economic terms.

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Webinar Replay – Metric-based Account Segmentation

March 31, 2014

At the foundation of successful strategic account management organizations is a solid, predictive, metric based account segmentation model that determines exactly who is and who is not a strategic account. The best organizations run their account base through this type of segmentation model on an annual basis to re-determine their list of strategic accounts (things […]

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Measure Customer Loyalty to Sweeten Results – Presentation

March 21, 2014

March 20, 2014 – Download the presentation given by Dennis Chapman, President and CEO of The Chapman Group, that discusses how to measure and create loyalty based relationship that results in significant financial gains.

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Webinar Replay – Measuring the Customer Experience – Going Beyond the NPS®

February 27, 2014

This webinar speaks to a recognized approach, Net Promoter Score / NPS®, and how an organization who is utilizing this methodology can also consider advancing their customer experience measurement program forward through additional measurements and metrics. This webinar makes participants think, re-evaluate and re-energize initiatives around knowing and measuring their customer’s experiences.

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Do you have a sales and/or account management challenge? Are you having trouble finding what you are looking for on our website? Contact our team of experts and we would be happy to help.

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A message from Dennis Chapman Founder/Ceo of The Chapman Group.

 

Why work with The Chapman Group?

Find out why working with the Chapman Group can help your organization
  • 25 Years Experience

    25 Year of Sales and Account Management Experience. Learn more

  • Metric-based Solutions

    Our holistic “metric-based” solutions are based on the principle if you can’t measure it, you can’t manage it. Learn more

  • SAMA Provider and Member

    A member of the Strategic Account Management Association’s (SAMA) Board of Directors and a certified provider within their Certified Strategic Account Manager (CSAM) Program. Learn more