Implement and refine the proper process, methodology, best practices, infrastructure, skills, and tools to grow customer relationships, revenues, and profitability.
Design, implement, and sustain a Voice of the Customer Program, ensuring that customer feedback is measured, benchmarked, and acted upon both internally and externally.
Institute a defined process and methodology for developing and presenting your organization’s value proposition in economic terms.
November 4, 2013
To say that businesses depend on the success of their most strategic accounts would be a hyperbolic understatement. Typically these customers represent less than 20% of an organization’s total customer population and generally account for over 80% of the total revenues. So what do organizations do when the performance of these top accounts goes stagnant […]Download
October 14, 2013
Learn about the following 5 best practices that could positively impact your SAM Program by improving the performance of strategic accounts: Account Segmentation Competency Models for Hiring/Selecting Strategic Account Managers Program Guidelines / Standard Operating Procedures (Rules of Engagement) Account Plan Templates and Processes Coaching Process for the SAM Program As it is with all of […]Download
September 18, 2013
The Chapman Group presents best practices for creating and launching a best-in-class SAM program Operating Plan. This webinar guides Sales and Strategic Account Management leaders on how to align an operating plan to exceed business objectives, gain leadership support and organizational buy-in.Download
25 Year of Sales and Account Management Experience. Learn more
Our holistic “metric-based” solutions are based on the principle if you can’t measure it, you can’t manage it. Learn more
A member of the Strategic Account Management Association’s (SAMA) Board of Directors and a certified provider within their Certified Strategic Account Manager (CSAM) Program. Learn more