The Chapman Group welcomes Jill Valeri as the new Director of Marketing and Senior Consultant

Jill Valeri is applying her knowledge and experience to the challenge of creating and implementing new ways to share the success stories of our clients. Jill has a background in Marketing, Sales and Public Relations. She has been an independent marketing consultant specializing in helping small business reach their potential through an integrated marketing approach. She has worked with companies of all sizes including Marriott, Barnes & Noble and Birdview Technologies.  Jill earned her Bachelor’s Degree from the University of Maryland in Journalism with a focus on Public Relations and has earned a MBA in Marketing.

Her focus will be on honing our message of value and ROI of our tools and consulting services. The Chapman Group, founded in 1988 is a sales consulting firm that creates world class sales organizations through the optimization of field sales performance. We assist clients of all sizes, across a broad spectrum of industries, in increasing their sales through the implementation of innovative sales processes, methodologies, best practices, skills, and tools. Our metric-based sales approach integrates the art with the science of sales and enables our clients to grow sales by becoming more efficient, effective and profitable. Clients, national and global – Fortune 1000 and mid-tier, have all found considerable value in continuing their relationship with us, long after initial goals have been accomplished. Clients often request The Chapman Group to monitor performance and provide ongoing performance monitoring, training and coaching.

PARIS, FRANCE

Dennis J. Chapman Sr. Speaks on Metrics at the 2008 SAMA Pan-European Conference. 

For the second time, Dennis Chapman, President and CEO of The Chapman Group, spoke and presented at the Strategic Account Management Association’s (SAMA) Pan-European Conference. Dennis’ session, Metrics that Measure the Effectiveness of Your Global Account Management Programme, focused on global account managers and executives who are under increasing pressure to deliver objective, verifiable results. The session offered metric-based approaches to quickly assess the performance of the global account management programmes at any time and used actual case study example to demonstrate real-world application of the metrics.  

For more information on Dennis’ session, SAMA, or the Pan-European Conference, please contact Lisa Gaskin at lgaskin@chapmanhq.com, or visit the SAMA website at www.strategicaccounts.org.

BALTIMORE, MARYLAND

Dennis J. Chapman Sr. to Present at the Synygy Sales Performance Conference in Orlando, Florida, April 14-16, 2008 

Dennis Chapman, President and CEO of The Chapman Group, has been selected to present at the this year’s Sales Performance Conference in Orlando, Florida hosted by Synygy. As Dennis’ fourth year presenting, he will be presenting a workshop titled, Strategic Account Management Metrics and Account Planning.  

This interactive session will outline seven critical metrics that, when measured at the organizational level, will enable any sales organization with a focus on strategic accounts to evaluate the success of their SAM Program: account loyalty index; team effectiveness rating; team financial operating ratios; opportunity pipeline improvement index; overall account situational index; relationship penetration and alignment ratings; top account revenue improvement ratio; and hi-value activity performance index. During this session, attendees will learn how to integrate these seven metrics into a simple “metric-based” account plan that can provide the ultimate value to the SAM team, as well as management. 

For more information on Dennis’ session or the Sales Performance Conference, please contact Lisa Gaskin at lgaskin@chapmanhq.com, or visit the Synygy conference website at www.salesperformanceconference.com.