Managing Partner Relationships

 

A Quality Channel Partnership (QCP) approach integrates the Manufacturer, Channel Partner, and End-User into one aligned and unified business strategy, resulting in mutual gains and rewards. The Quality Channel Partnership program considers the focus, objectives, motivations, business environment, and needs of all three parties.

 

Through the Quality Channel Partnership Program you will learn how to engage and interact with channel partners. The program, which can be completed in phases, contains such elements as:

 

     • Introduction

 

     • Knowing Your Channel Partners

 

     • Profiling Your Commercial Channel Partner

 

     • Strategic Quality Partnership Plan

 

     • Case Study Exercises