Relationship Solution Selling – REAL/SP
REAL/SP is a basic sales process and metric-based skills
program. REAL/SP integrates the power of a consultative
selling process into new methods, techniques and best
practices for relationship building and the alignment of
current selling practices to current buying practices.
Your sales team will learn the necessary skills to take
prospects and opportunities through a comprehensive
“problem to solution” process. REAL/SP involves
integrating buyer knowledge, buying process, and
relationship building into a tailored solution that
aligns with your prospect’s personal, business, and
technical needs. Improve overall sales efficiency and
effectiveness through innovative selling concepts such
as value linking, propositioning, sales cycle
acceleration, hi-value activity management and
delivering and validating ROI.
Goals of the REAL/SP program include:
• Institutionalize a buyer friendly model and
process into the sales
organization
• Develop a counter strategy to buyer orientations
to product and price
buying
• Simplify the sales cycle and sales call process
• Provide a checklist of sales must do’s
• Improve sales efficiency and effectiveness
A sales skill program that integrates the power of a
consultative selling process with new technologies for
relationship building and the alignment of selling and
buying practices.
