Integrated Solutions For Optimizing Sales Effectiveness

The Chapman Group offers an array of sales and sales management tools created with years of experience in making sales teams more effective. These tools can be used to reshape or create new sales methods which will produce results beyond any realized by your enterprise so far. With our custom approach implemented on intuitive, commonly used platforms, your sales and management efforts are blended, then turbo charged to give your company the advantage it needs to compete and win big!

It’s a new era of business rules… Investment in sales performance improvement must result in ROI! The Chapman Group offers a holistic approach to sales improvement supported by a wide breadth of proven “end-to-end” solutions that we guarantee will boost sales performance and increase top line revenue.

Diagnostics

The Chapman Group (TCG) offers customized diagnostic approaches to improving your sales effectiveness by enabling us to determine the source of a company’s sales challenges. We conduct a thorough investigation into the areas that most influence a company’s success. At the completion of the diagnostic, you will be provided a defined action plan based on our findings and recommendations, accompanied by an implementation plan with improvement effort budget projections. TCG offers full implementation support where required.

Strategy

Knowledge drives strategy. Strategy provides focus and direction. Focus and direction produce results. Through collaborative efforts that include one-on-one meetings and workshops, The Chapman Group creates an in-depth assessment of your company and of your market opportunities by benchmarking internal strengths and weaknesses against external opportunities and threats. Through this assessment, we are able to identify key strategic sales priorities that need to be accomplished through focused “strategic plays” supported by a series of “hi-value” activities.

Process

A predictable, repeatable, and measurable set of on-going “team-based sales best practices” is process. Through a clear definition of the “right” process, we are able to institutionalize best practices giving teams the tools, skills, knowledge and leadership guidance they need to be successful.

Strategic Account  Management

Every business has embarked on a journey to identify their big winner accounts; those account relationships that will influence their destiny. The question is how to identify, focus, and manage these strategic accounts? SMARTS™, TCG’s flagship strategic account management best practice program, empowers account managers to retain, acquire, and develop strategic accounts. SMARTS™ (Strategic Mega Account Resource TeamS) offers a team-based approach to align your company’s and client’s “Visionaries,” “Strategists,” and “Resource Team Members.” These roles all play a part in the SMARTS™ process of cross-function team-based account management and client collaboration.

Training and Tools

The Chapman Group provides tailored sales effectiveness improvement workshops for sales and sales management teams. Workshops are customized to meet specific client requirements and expectations. All workshops contain interactive group exercise and are focused on providing key methods, processes, skills, and tools for participants to implement immediately upon their first post-training day back on the job. The tools used during and after the training are designed to facilitate and support the process. These tools automatically and metrically assess the effectiveness of your sales and strategic account management process on a daily, weekly, and monthly basis at field, first-line, mid, and senior management levels. The Chapman Group offers follow-up programs and measurement tools to ensure continued results.