SAM Program Effectiveness Rating  

 

The world of professional sales is much the same; hard work alone doesn’t always ensure success. There are many talented hard working sales artists. The best of the best have discovered or have been trained in many of the key scientific facets of selling. Some of these include:

 

     • Doing the right things – Specific hi-value activities

 

     • The right number of times – Levels of hi-value activities

 

     • To the right people – focus on influencers and decision makers

 

     • By the right people – skilled and competent resources

 

Unfortunately there are many others who have a significant dependency on art and not necessarily the science of selling. Sales tools help individuals and organizations ensure that their selling approach includes methodology, process and best practices (the science elements of selling) as well as skills which is primarily the art element of selling. 

 

About the Sales Tools of The Chapman Group

The Chapman Group aspires to five key attributes of sales tools:

 

     • They must present value to the user

 

     • They must be simple

 

     • They must include the customer in the process

 

     • They must provide knowledge as output

 

     • There needs to be ROI; reasonable cost to implement and economic

        return from their use

 

The Chapman Group invites you to review our entire suite of sales tools. These software tools span the horizon of measuring customer loyalty, to facilitating behavior change in sales representatives, to providing immediate “Performance Dashboards” with real-time forecasting, relationship measurements and quantitative opportunity qualification. 

 

Sales success does not come from the tool, sales success comes from the combination of the sales artistry and the science of selling that the tool brings to life!