Sales Confidence Index
Through the eyes of your sales team - The Leading
Indicator for Sales Success
To be successful in today’s competitive business
environment, companies of all sizes must learn to accept
and embrace change. Salespeople, target markets, market
needs, and product offerings change on a regular basis.
As these variables shift, it is often difficult to
predict the effect of changes on future strategic sales
outcomes. Unfortunately, most of the indicators that
sales executives use are merely descriptive accounts of
what has happened in past opportunities, rather than a
true indicator of future sales success. By using lagging
indicators like these, organizations usually don’t know
the effect of changes on sales outcomes until market
opportunities are lost.
A New Leading Indicator
In any organization, the first sale that needs to happen
occurs in the mind of the salesperson on the front-line.
Historical win loss intelligence shows very clearly that
sales team confidence is a vital first step to success,
because as the salesperson goes, so goes the strategic
account. In fact, the confidence of the sales team is
the greatest leading indicator of future competitive
outcomes. The Chapman Group’s Sales Confidence Index
provides you with the first true leading indicator for
sales success: an ongoing, dynamic guide to the
direction of your organization in the eyes of those who
represent you.
Simple, Secure, and Accurate
The Sales Confidence Index is easy to use. The Chapman
Group sends the calibration tool to a random portion of
your sales team every month. The interview is easy to
understand, preserves anonymity, and is completed in
less than 10 minutes. Most important, the Sales
Confidence Index takes the pulse of your team each
month, providing accurate and actionable results on an
ongoing basis. As changes in your organization occur,
you’ll know how these changes will impact sales in
advance so you can solve problems before market
opportunities are lost.

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