Win Loss Analysis

 

Improve your win ratio.

 

What is Win Loss Analysis?
Winning is everything, and Win Loss Analysis from  The Chapman Group will help you win more; a lot more! We are the world leader in optimizing sales teams through the use of competitive intelligence. Our win loss solutions give you specific, accurate information at the opportunity level that will optimize your team’s efforts and increase your top-line revenue in a measurable way.

Win Loss Analysis reveals the risks and opportunities associated with your sales strategies, your competitors’ strategies, and your target markets, and exposes the buying habits, challenges, and adoption rates of your customers, your competitors’ customers, and your mutual prospects. The Chapman Group’s Win Loss Analysis provides you with empirical yet pragmatic information that drives your sales, product, and marketing decisions towards greater competitive advantage, greater revenue growth, and greater market share.

 

The Chapman Group has aggregated its extensive archive of win loss studies to quantify best sales practices across industries. The result is a group of five core drivers of sales success. Each of these drivers is made up of 10 to 15 elements gathered in win loss interviews and processed through The Chapman Group’s proprietary Outcome inference engine to provide an in-depth analysis of strengths and weaknesses that is simple and easy to understand. The results are combined into scorecards that are benchmarked against competitors and across industries.

These elements and drivers provide more than just benchmarks; the elements of greatest impact are identified and quantified to measure their effect on sales at an individual and team level. This proprietary three-dimensional model also measures logical, emotional, and political forces.

Win Loss Analysis Benefits

     • Improve your win/loss ratio by 10 percent or more

     • Identify real-time trends in your marketplace

     • Understand the customer’s decision making criteria

     • Know how your competitors are winning business from you

     • Identify the training needs of your sales organization

     • Increase your competitive advantage