The Chapman Group aspires to five key attributes of sales tools:

 

ü  They must present value to the user

 

ü  They must be simple

 

ü  They must include the customer in the process

 

ü  They must provide knowledge as output

 

ü  There needs to be ROI; reasonable cost to implement and economic return from their use

 

 

Sales success comes from the combination of the sales artistry and the

science of selling that the tool brings to life!