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Case Studies
Focus: Market research for service
outsourcing
Consulting Service: Market analysis
ComputerVision Services,
Inc.,
Boston, Massachusetts
ComputerVision Services
Inc. is a national and international
provider of system/network integration
and technology consulting services.
Situational Overview:
ComputerVision was in
need of expanding its revenue base. It
was determined that the company had
available technology services assets
(people) that needed to be optimized.
The Chapman Group was engaged to
determine and launch an outsourcing
strategy to optimize these billable
resources and gain revenue and profit
growth.
Efforts:
This endeavor focused on
the outsourcing of Client Server
Technologies, Network Integration, Help
Desk, Data Center Operations, Asset
Management, and Application Development
services. The Chapman group completed a
market analysis project relative to:
·
Market Size
·
Current Environment
·
Market Dynamics
·
Market Trends
·
Opportunities (Existing &
Emerging)
·
Risks & Benefits
·
Targeted Markets &
Clients
·
Acquisition / Merger
Potential
·
Strategic Partnering
Profile & Opportunity Analysis
·
Future Product and
Services Offerings
·
Client Tracking Model
Results:
·
Developed new business
strategy
·
Developed new targeted
account lists
·
Increased targeted
account revenue by 15%
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