Focus: Market assessment

Gatti LTC Services, Inc., Greensburg, Pennsylvania

Gatti LTC Services, Inc., a division of OmniCare, Inc., provides pharmaceutical supplies to long-term care facilities.

Situational Overview:

Gatti LTC had reached a market situation point for their existing pharmaceutical services. The Chapman Group was engaged to evaluate potential new market and like services that could be implemented to increase the company’s market value.

Efforts:

This endeavor focused on two emerging market segments, Assisted Living/Personal Care and Independent Living/Retirement Care Facilities.  The Chapman group completed a market assessment project relative to:

·         Market Size

·         Market Dynamics

·         Opportunity Identification

·         Targeted Client Profiling & Identification

·         Probable Market Revenues

·         Perceived Value

·         Development of Selling Process