Case Studies
Focus: Market assessment
Gatti LTC Services, Inc.,
Greensburg, Pennsylvania
Gatti LTC Services, Inc.,
a division of OmniCare, Inc., provides
pharmaceutical supplies to long-term
care facilities.
Situational Overview:
Gatti LTC had reached a
market situation point for their
existing pharmaceutical services. The
Chapman Group was engaged to evaluate
potential new market and like services
that could be implemented to increase
the company’s market value.
Efforts:
This endeavor focused on
two emerging market segments, Assisted
Living/Personal Care and Independent
Living/Retirement Care Facilities. The
Chapman group completed a market
assessment project relative to:
·
Market Size
·
Market Dynamics
·
Opportunity
Identification
·
Targeted Client Profiling
& Identification
·
Probable Market Revenues
·
Perceived Value
·
Development of Selling
Process
|