Focus: Penetrating new markets

Consulting Service: Market Research Process & Plan (MAPP)

SENTEL Corporation, Alexandria, Virginia

SENTEL Corporation is a $35mm government contracting agency that engages in regional as well as national military projects.

Situational Overview:

Sentel had developed new products and wanted to evaluate their commercial viability. They had invested over $200K of marketing funds to make them sell with no return. The Chapman Group was engaged to evaluate market opportunities and potential revenues.

Efforts:

The Chapman Group has recently completed an industry research & business/sales & marketing plan development project focused on the wearable computer industry.

·   Market size, players, trends, and opportunities (existing & emerging)

·   Targeted markets & clients

·   Strategic partnering opportunities

·   Current & future product and services offerings

·   Cost of entry

Results:

·   New market plan

·   Saved company $200K per year in unnecessary expenditures

·   Created a business opportunity for $100K of short-term revenue