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Case Studies
Focus: Developing a new corporate
identity (name) and strategic new
company launch plan
Consulting: Market Research (MAPP)
Diagnostics:
Strategic Planning,
Performance Readiness Audit (PRA)
Total Site Solutions,
Inc.,
Beltsville, Maryland
Total Site Solutions,
Inc. (TSS) is a division of Commercial
Air, Power, and Cable, Inc., a $25mm
environmental systems business in the
Washington D.C. marketplace, that
engages in regional as well as national
projects.
Situational Overview
Commercial Air, Power, &
Cable had evolved into much more than
just an air conditioning servicing
company. Their expertise had taken them
into more high-technology-based
environments (large computer facilities,
internal building systems design), and
implementation of these systems for each
of these unique environments. CAPC was
in search of a new identity and new
strategic plan. They engaged The Chapman
Group to undertake this mission and
transform them into Total Site
Solutions.
Through initial
diagnostics (PRA) and strategic planning
workshops the company’s mission and
image was redesigned.
Efforts:
The Chapman group
completed an industry research project
to identify and analyze the
mission-critical facility management
industry. It included an analysis of
facility management service providers,
competitive analysis, trends,
projections and the impact of the growth
of ISP facilities on the industry.
Market data was collected from over
seven different market sectors. Once the
research was completed, we conducted an
overall business assessment, and
continue to support TSS in a variety of
capacities including:
Results:
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