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Publications

At the core of The Chapman Groups, consultative selling methodology, process,  and practices are the articles authored by Dennis J. Chapman Sr., founder, President and CEO of The Chapman Group. With more than 35 years of experience in delivering proven sales performance development programs, many of the concepts that drive The Chapman Group's client-focused integrated solutions stem from the following published articles.

 

 
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Strategic Account Team Coaching; How a SAM can Optimize the Team's Effectiveness

 

2nd Quarter 2006 Velocity Magazine Article

By Dennis J. Chapman Sr.

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Interview: SAMs and Coaching

SAMA's Focus: Team (Annual Conference Edition)

By Sales Training Manager David Solberg of Intervet Inc. as interviewed by Dennis J. Chapman Sr.

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An Account Manger's Prescription for Success

SAMA's Focus: Account Manger (Annual Conference Edition)

By Dennis J. Chapman Sr.

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July/August Selling Power: Money Talks

Our CEO Dennis Chapman discusses how customer loyalty and sales compensation should be aligned in the latest issue of Selling Power magazine.

 

July/ August 2005 Selling Power Magazine Article

By Dennis J. Chapman Sr.

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Click here to view, download, print this article in Adobe PDF Format Integrating Science into the Strategic Account Management Process

 

4th Quarter 2004 Velocity Magazine Article

By Dennis J. Chapman

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Click here to view, download, print this article in Adobe PDF Format Metric-Based Account Management

 

1st Quarter 2002 Velocity Magazine Article

By Dennis J. Chapman

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Click here to view, download, print this article in Adobe PDF Format Clients, Customers, Buyers: Which Do You Have?  

 

March 2001 CRM Magazine Article

By Dennis J. Chapman

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CRM Magazine is the preferred magazine for information, products, and services relevant to the CRM user marketplace. CRM Magazine is dedicated to providing this pertinent information in a timely manner, thereby connecting decision makers and industry providers now and in the future.

 
Click here to view, download, print this article in Adobe PDF Format Clients, Customers, Buyer Accounts, Which Do You Have? Segment Now, Partner Later Through Differentiation in Servicing Practice

 

4th Quarter 2001 Velocity Magazine Article

By Dennis J. Chapman

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The Chapman Group has a strategic association with The Strategic Account Management Association know as SAMA publisher of Velocity™ SAMA’s quarterly magazine is your resource for information to speed past the competition. Subscribe today and receive 4 issues for $95.00.

 

If you would like to discuss a potential publication interest with Dennis Chapman, or The Chapman Group please click here to fill out an information request form or contact us at 800.755.1905 or info@ChapmanHQ.com
   

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