The Chapman Group and BroadReach Partners Inc. Announce a Strategic Relationship To Optimize the Performance of Enterprise Sales Organizations

BALTIMORE, MD AND STAMFORD, CT – May 18, 2006   BroadReach Partners, Inc. and The Chapman Group (TCG) have announced a strategic relationship to optimize the performance of enterprises sales teams.   This alliance unites BroadReach’s outsourced sales pipeline development at the top half of the sales funnel with TCG’s selling effectiveness expertise to enable clients to successfully move opportunities through the funnel and convert more into won deals.  The result for clients is an increase in closed business and a larger sales pipeline.

BroadReach serves as a seamless extension of clients’ sales teams to prospect for new business.  The company specializes in working with offerings that have complex value propositions, consultative sales processes, executive decision makers, and a 6-8 figure deal size.  BroadReach’s ability to develop a viable revenue opportunity funnel for their clients at the senior level will compliment The Chapman Group’s expertise in applying industry best practices to solve complex sales challenges through the effective implementation of the appropriate processes, methodologies, skills, and tools.

 “BroadReach has quickly emerged as a leading source of expertise in effectively managing the complete pipeline management process,” said Dennis Chapman, President, The Chapman Group.  “Working with BroadReach allows us to rapidly deploy our sales process consulting, our sales force automation system, and provide our firm with an additional value offering that will further accelerate the sales revenue development initiative for our clients.”

About BroadReach Partners Inc.

BroadReach is a professional services firm specializing in creating and delivering sales opportunities through our strategic marketing and outsourced business development programs. Our singular focus is complemented by more than a decade of successful client engagements, making BroadReach uniquely qualified to help you grow your business. 

The company has been recognized as the business development partner of choice for optimizing opportunities through prospect identification and nurturing supported by powerful messaging that enhances marketing efforts.

To learn more, call 1-800-919-1188 or visit our website at www.BroadReachPartnersInc.com . 

About The Chapman Group

The Chapman Group is a global sales effectiveness consulting firm that specializes in creating world class sales organizations through the implementation of sales and account management processes, methodologies, best practices, and metric-based software tools.  With deep functional expertise and proven experience in sales process consulting, The Chapman Group works with clients in improving the way they sell and deliver value to customers through improvement of their sales and account management processes. 

To learn more call 1-800-755-1905 or visit our website at www.ChapmanHQ.com.  

Contacts:      

The Chapman Group to Sponsor and Speak at SAMA’s 42^nd Annual Conference

On May 7-10, 2006, The Chapman Group will be participating, speaking at and sponsoring SAMA’s 42^nd Annual Conference in Dallas, Texas. Dennis J. Chapman Sr., President / CEO of The Chapman Group, will be presenting a session entitled Leading, Managing and Coaching Your Sales Team Towards Optimum Performance on Monday, May 8, 2006 from 11:30 a.m. to 1:00 p.m. and again from 4:00 p.m. to 5:30 p.m.

Carl Schwartz, Senior Partner at The Chapman Group, will also be presenting at this year’s conference a session entitled, The ROI Calculator: How to Create and Document Value in Economic Terms on Tuesday, May 9, 2006 from 11:30 a.m. to 1:00 p.m. and again on Wednesday, May 10, 2006 from 9:30 a.m. to 11:00 a.m.

An event you can’t afford to miss, the theme of this year’s conference is “Getting Your Company Focused on Customers”. It will feature over 40 sessions that span 4 conference tracks; Strategy, Process, People, and Alignment. Join cross-functional executive teams from around the globe as today’s thought leaders in Strategic Account Management to discuss the hottest topics on how to get your company focused on customers.

The full conference schedule, pricing, and a registration form can be found on the official conference website at https://www.strategicaccounts.org/ac06/main.php. For any questions regarding the conference, please feel free to contact Lisa Chapman at 516-502-6715 or lgaskin@chapmanhq.com.

For Dennis J. Chapman's and Carl Schwarz presentation materials click here.

Dennis Chapman to Speak at the SAMA Pan-European Conference February 27-28, 2006 

Dennis J. Chapman Sr., President / CEO of The Chapman Group, will be presenting at SAMA’s Pan-European Conference in Paris, France on February 27-28, 2006. Dennis will be presenting a session entitled, Metrics that Measure the Effectiveness of Your SAM Programme. The session will be running from 10-11:30AM on Monday, February 27^th and the same time on Tuesday, February 28^th.  

This session will outline the following seven critical metrics that, when measured at the organisational level, will enable any sales organisation with a focus on strategic accounts to evaluate the success of their SAM Programme: 1) Account Loyalty Index; 2) Team Effectiveness Rating; 3) Team Financial Operating Ratios; 4) Opportunity Improvement Index; 5) Relationship Penetration and Alignment Index; 6) Top Account Revenue Improvement Ratio; 7) Hi-Value Activity Performance Index. Participants will learn how to establish an on-demand read of how effective their SAM organisation is through the use and evaluation of these metrics that assess critical performance data. 

For questions regarding the SAMA Pan-European Conference and /or Dennis Chapman’s session, please visit the conference website at https://www.strategicaccounts.org/forms/pec.php#  or contact Lisa Chapman at 516-502-6715.

The Chapman Group Sponsors and Presents at The Performance Conference on March 6-8, 2006 

On March 6-8, 2006, The Chapman Group will be participating at and sponsoring The Performance Conference in Los Angeles, CA hosted by Synygy. Dennis J. Chapman Sr., President / CEO of The Chapman Group, will be presenting a session entitled Sales Metrics that Influence and Measure Sales Effectiveness on Monday, March 6, 2006 from 3:20 to 4:20 p.m. 

An event you can’t afford to miss, The Performance Conference features over 40 sessions that will provide insight into all the components necessary to drive performance across the entire organization.  Join cross-functional executive teams from around the globe as today’s thought leaders in performance management discuss the hottest topics in human resources, finance, and sales.   

The full conference schedule, pricing, and a registration form can be found on the official conference website at www.PerformanceConference.com.  For any questions regarding the conference, please contact Lisa Chapman at 516-502-6715.